In the latest instalment of Google’s Q&A videos, John Mueller answers a question about removing .html from URLs.
The post Google’s John Mueller Says Parameters in URLs Do Not Matter by @MattGSouthern appeared first on Search Engine Journal.
Facebook is shutting down Partner Categories, which allowed third-party data providers to offer their targeting capabilities to Facebook advertisers.
The post Facebook No Longer Allows Ad Targeting With Third-Party Data by @MattGSouthern appeared first on Search Engine Journal.
After being removed earlier this month, Instagram has brought back the ability to use GIF stickers in stories.
The post Instagram Brings Back GIFs in Stories by @MattGSouthern appeared first on Search Engine Journal.
Instagram is making it easier for businesses to create full ads that can be used in Stories.
The post Instagram Introduces Full Screen Support for Ads in Stories by @MattGSouthern appeared first on Search Engine Journal.
LinkedIn has finally jumped on the video ad bandwagon with video for sponsored content. LinkedIn is also giving businesses the opportunity to add video to company pages. Video for sponsored content are ads that can be placed in the LinkedIn news feed as a standalone post. These video ads have a persistent call to action button, giving businesses the opportunity to capture leads at any point throughout the video. Video for sponsored content can be targeted by traits like job title, seniority, company name, industry, skills, and more. Performance can be measured through insights and breakdowns of the types who’s […]
The post LinkedIn Introduces Video Ads and Video for Company Pages by @MattGSouthern appeared first on Search Engine Journal.
In celebration of April Fools Google has released a limited-time feature in Google Maps, available for the next week.
The post Google April Fools Joke: Find Waldo in Google Maps by @MattGSouthern appeared first on Search Engine Journal.
Google warned that Goo.gl users have one year to vacate. Offers options to help migrate away to new service.
The post Goo.gl Shutting Down – These are Your Options by @martinibuster appeared first on Search Engine Journal.
Google's John Mueller reaffirms that Google does not have a domain authority metric or signal in use at Google.
The post John Mueller Rebuts Idea that Google Uses Domain Authority Signal by @martinibuster appeared first on Search Engine Journal.
By understanding travel-specific micro-moments, and the intent behind them, you can tailor your content to satisfy user intent.
The post How Travel Companies Can Adopt Micro-Moments for Better Content by @TaylorDanRW appeared first on Search Engine Journal.
These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy.
The post Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search by @digital_future appeared first on Search Engine Journal.
![9 Actionable Ways To Find Anyone’s Email Address [Updated for 2018]](https://ahrefs.com/blog/wp-content/uploads/2018/03/9-ways-to-find-anyones-email-address-fb-260x166.png "9 Actionable Ways To Find Anyone’s Email Address [Updated for 2018]")
But here’s the good news: with a little digging, it is possible to find most people’s email address. How do I know? Finding email addresses is a BIG part of my job. I’ve sent more than 2K emails to bloggers,…
The post 9 Actionable Ways To Find Anyone’s Email Address [Updated for 2018] appeared first on SEO Blog by Ahrefs.
These hyperlocal optimization tips will help local businesses stand out at the micro-moment when customers are ready to buy.
The post Hyperlocal SEO: How to Optimize for Micro-Moments by @cynthialive appeared first on Search Engine Journal.
Bing is expanding ad coverage at the bottom of search results pages, while removing sidebar text ads.
The post Bing to Increase Ad Coverage on Bottom of Search Results Pages by @MattGSouthern appeared first on Search Engine Journal.
Google is testing a new feature which allows Google My Business pages to publish offers directly to search results.
The post Google Lets Businesses Post Offers to Organic Search Results by @MattGSouthern appeared first on Search Engine Journal.
Upgrade your game and help your clients. Here are some SEO strategies and tasks you can add to your toolset.
The post 4 SEO Tasks You Should Be Doing Today, But Probably Aren’t by @askreinhart appeared first on Search Engine Journal.
An update to Google+ will now allow users to adjust the notification settings for communities they belong to.
The post Google+ Update: Notifications for ‘Highlights’ in Communities by @MattGSouthern appeared first on Search Engine Journal.
If you’re ready to make the most out of Google Posts, this article will guide you through.
The post How to Surge Ahead with Google Posts: A Complete Checklist by @vivekrpatel appeared first on Search Engine Journal.
Managing and optimizing multiple global websites? Here are some international SEO cost-saving tips you can apply.
The post 5 Cost-Saving Tips for International SEO by @motokohunt appeared first on Search Engine Journal.
It’s common for many of us to want to find our calling. Our guest today shares why there’s actually a progressive journey to finding your calling and launching your dream.
Dale Partridge is a serial entrepreneur and founder of Start-up Camp. He is also a best-selling author and a committed husband and father.
Because Dale has started so many businesses and experienced tremendous success and setbacks by his early 30s, I wanted to hear him explain what serial entrepreneurship means to him. According to him, the older he gets the more it looks like lack of contentment!
But he says it is also a gift to see the potential in things. As a kid he would get really excited about ideas. Over time he learned the discipline to take something from an idea and turn it into reality, and to stick with it over a period of time.
Many people can come up with ideas, Dale says, but too many abandon their concepts prematurely in the process of developing them into a business. He knows this firsthand: over the last 14 years he has started eight companies. He’s jumped ship too early on some and stayed too long on others.
On this episode of The Portfolio Life, we dig into those experiences more. Dale tells us the difference between God’s yes and God’s go, why generosity is so critical to a company’s success, and his own progressive journey to writing his latest book, Launch Your Dream.
To listen to the show, click the player below (If you’re reading this via email, please click here).
In this episode, Dale and I explore:
Can you see the progressive journey of your own work? Where is it leading you next? Let us know in the comments.
Google has rolled out a rebuilt version of Keyword Planner, which is available now in the new AdWords experience.
The post Google AdWords Releases New Keyword Planner Tool by @MattGSouthern appeared first on Search Engine Journal.
Google is bolstering its GIF finding capabilities with the acquisition of GIF platform Tenor.
The post Google Images Makes it Easier to Find GIFs by @MattGSouthern appeared first on Search Engine Journal.
Seven ways that a mobile first search index may influence how we approach SEO.
The post 7 Ways a Mobile First Index Impacts SEO by @martinibuster appeared first on Search Engine Journal.
Here's a list of 28 digital marketing certificate programs that can help you improve your online marketing skills.
The post The Top 28 Digital Marketing Certificate Programs to Enroll appeared first on Search Engine Journal.
Learn how to transfer your Facebook audiences to AdWords as RLSAs, and four tactics to maximize return on ad spend.
The post 4 Ways to Combine Audiences Across Facebook & AdWords by @iambenwood appeared first on Search Engine Journal.
Here are three PPC tasks that you should be doing every day to ensure nothing in the account is broken.
The post 3 Critical PPC Tasks You Should Do Every Day by @jonleeclark appeared first on Search Engine Journal.
Do this, and you’re unlikely to ever wake up to a sight like this in your analytics: But before you go full white-hat, you may be wondering: can you compete with the black-hats without breaking the rules? Yes, you can,…
The post White Hat SEO: How to Play by the Rules and Win appeared first on SEO Blog by Ahrefs.
Learn what the nofollow attribute does, the value of nofollowed links, and when you should and shouldn't use nofollow.
The post When Do You Use Nofollow on Links? by @jennyhalasz appeared first on Search Engine Journal.
Google has made its first official announcement regarding the rollout of mobile-first indexing.
The post Google Officially Announces Rollout of Mobile-First Indexing by @MattGSouthern appeared first on Search Engine Journal.
Here are eight common SEO errors that even experts still make and how to avoid them.
The post 8 of the Worst SEO Mistakes Even the Experts Make by @krisjonescom appeared first on Search Engine Journal.
Are you on the fence about using call tracking? Here 10 reasons call tracking may be right for you.
The post 10 Reasons You Should Invest in Call Tracking by @ChandalN appeared first on Search Engine Journal.
Discover some actionable insights on how to fully leverage visual, interactive and mobile content to reach and engage more audience.
The post How to Boost Your Content Reach & Engagement by @lorenbaker appeared first on Search Engine Journal.
People often ask me what it takes to be a good writer. The short answer? I don’t know. The slightly longer answer? I don’t know, and I don’t care.
I am much less concerned with good writing than I am with effective writing. What’s the difference? One is based on opinion, and the other actually matters.
Everyone has their own idea of what it means to be a “good” writer. Opinions on quality vary, depending on who you ask, but effective writing is hard to argue with. It gets the job done — plain and simple.
So how do you write in a way that effectively communicates your message? Here are seven tips for more effective writing, which you can apply today:
You can’t do something well unless you do it badly first — and that begins with practice. Most professionals recommend setting aside time (even if it’s only 20 minutes) to write each day. You can’t get better if you don’t show up.
I do this with my blog and other pieces I’m working on by writing daily a minimum of 500 words. The more I write, the more I learn about writing — and the more I realize I need to practice.
Write about topics that interest to you, but don’t forget to dabble in new stuff, as well. The more you stretch yourself, the more you grow. You could challenge yourself and join me for a free webinar to learn my three keys for effective writing.
Never underestimate the importance of learning. I try to learn something new every day by reading books, blogs, and magazines — unable go to bed until I’ve gleaned a few bits of wisdom from different sources.
Don’t model your writing after another writer. And if you do, do it only as a means of learning someone else’s technique, so that you can make it your own.
Ultimately, what you want is to discover your original writing voice. And frankly, that’s what your audience wants, too. If we wanted to read Hemingway, we would read Hemingway.
I still struggle with this, but I’m getting better. One technique I use is to read aloud to myself what I’ve just written, and if it doesn’t sound like me, I rewrite it.
Learn the basics of grammar. Buy an MLA, APA, or another style book (I recommend the AP Stylebook to a lot of copywriters). Honor your craft and start writing like a pro. Learning the rules makes it easier to break them.
Most would-be writers begin in the wrong place. They begin by wanting to write a book. Don’t do that.
Start small, maybe with a blog or a journal (you know, Doogie Howser style). Then write a few articles for some magazines, and after that, consider a book. As you take one incremental step after another towards getting published, you’ll find that your confidence builds.
That’s been my experience, anyway. After four years of writing for websites and magazines, I was finally ready to write a book.
If writing is your dream, treat it seriously. Stick with it, even after the passion fades. Write every day. Perseverance pays off. Most days, I don’t even want to write, but I show up, anyway. And something mystical happens; the Muse meets me, and inspiration happens when I least expect it.
Many writers expect to write something phenomenal and to be published immediately — you know, by osmosis and stuff. But before you write a piece, you should learn to pitch prospective publishers (book, magazine, or we).
A good pitch is short, compelling, and promising. Without learning how to effectively market your writing, even the best of writers can be overlooked.
What are some other tips for effective writing that I missed? Share in the comments.
Awesome SEO tips. The post is really helpful and educative. It is just what I needed to know when it comes to boosting my Site on Google. Thanks for the insights.
Want to turbocharge your Facebook Ads performance? Watch these three metrics that apply to almost any campaign type.
The post The 3 Facebook Ad Metrics You Aren’t Looking At, But Should Be by @SusanEDub appeared first on Search Engine Journal.
Up your content game with the best and proven tools for content research, collaboration, SEO, and analytics.
The post Top 15 Tools That Will Help You Create Better Content by @infobrandz appeared first on Search Engine Journal.
For example, Google the phrase “SEO freelancing.” There are two different posts from Ahrefs’ blog in positions #7 and #8: This is because we’re targeting, and ranking for the same keywords with both pages. But more SERP real estate like this…
The post How to Find and Fix Keyword Cannibalization Issues (in Seconds) appeared first on SEO Blog by Ahrefs.
Here are five relatively easy but essential steps to clean up your AdWords account.
The post Spring Clean Your Google AdWords Account in 5 Easy Steps by @PPCKirk appeared first on Search Engine Journal.
![Are You Ready for Google’s Mobile-First Index? [PODCAST]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_u2hLfXQr1xkYAi-x9wq2BcZWyuUaRthAAt_PbgHJaek7OS1aZGQd4fI-wyq1847IMa5xwrXumP-zYuU0Imgf2LO4d_TJVis1o=s0-d "Are You Ready for Google’s Mobile-First Index? [PODCAST]")
Find out what SEO aspects you should take into consideration when preparing for Google's mobile-first index.
The post Are You Ready for Google’s Mobile-First Index? [PODCAST] appeared first on Search Engine Journal.