Use these resources and Google algorithm monitoring tools to track ranking fluctuations and SERP volatility.
The post Why & How to Track Google Algorithm Updates by @MrDannyGoodwin appeared first on Search Engine Journal.
Learn how to create content that top-tier publications and journalists would want to link to.
The post How to Connect Your Content to What Journalists Want for Top-Tier Links by @shelleywalshuk appeared first on Search Engine Journal.
![What Type of Content Is Most Effective for Attracting Website Traffic? [POLL] by @A_Ninofranco](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_toTcFaz0IT5uXP_bAMVXInAXG7sT6sP5jYK7Cnz-ClNeM_fPbzR4RUMEyV4C4xoX8B-7c00UkRhiYmWbnVm7zWuU8SF5hQ0A=s0-d "What Type of Content Is Most Effective for Attracting Website Traffic? [POLL] by @A_Ninofranco")
Which content type is the most effective for bringing website traffic? Discover what the SEJ community had to say.
The post What Type of Content Is Most Effective for Attracting Website Traffic? [POLL] by @A_Ninofranco appeared first on Search Engine Journal.
Create a connection that allows you to affect the audience intellectually, emotionally, and physically.
As we prepare for this year’s event, I wanted to share highlights from past Tribe Conferences with you, including this presentation from Michael Port.
Michael Port is a best-selling author, keynote speaker, professional actor, and public speaking coach. He used index cards to engage the Tribe Conference attendees and shared 20 tips to wow an audience and own the stage:
Click here to download all 50 tips from Michael Port.
Would you like to learn more incredible tips and techniques from more than a dozen thought leaders like Michael who’ve been in your shoes? Join me this year at Tribe Conference and make an investment in your education.
To listen to Michael Port’s presentation on The Portfolio Life, click the player below.
Google’s John Mueller revealed that the search engine’s algorithms do not punish keyword stuffing too harshly. In fact, keyword stuffing may be ignored altogether if the content is found to otherwise have value to searchers. This information was provided on Twitter in response to users inquiring about keyword stuffing. More specifically, a user was concerned about a page ranking well in search results despite obvious signs of keyword repetition. Prefacing his statement with the suggestion to focus on one’s own content rather than someone else’s, Mueller goes on to say that there are over 200 factors used to rank pages […]
The post Google May Ignore Keyword Stuffing if Content Has Value by @MattGSouthern appeared first on Search Engine Journal.
Most people get Ecommerce SEO wrong. They focus on ranking for uber-competitive high-volume terms. Let’s say that you sell men’s clothing. Here’s the most obvious term you may want to rank for: Let’s take a look at the top ranking…
The post Ecommerce SEO: A Simple (But Complete) Guide for 2018 appeared first on SEO Blog by Ahrefs.
Stop making writing difficult for yourself. Start using these 10 tips to write content better and faster.
The post How to Write Content Better & Faster: 10 Secrets to Try Now by @malleeblue appeared first on Search Engine Journal.
Here's how to find, train and retain a ghostwriter.
The post Find, Train & Retain Your Ghostwriter Today: Essential Tactics by @ronlieback appeared first on Search Engine Journal.
Getting budget for hreflang implementation can be a challenge. Here's how to build a solid business case for it.
The post How to Develop a Solid Business Case for Hreflang Implementation by @billhunt appeared first on Search Engine Journal.
Google's Gary Illyes tweeted a reminder of the importance of valid HTML, especially in the head section.
The post 6 Reasons Why Google Says Valid HTML Matters by @martinibuster appeared first on Search Engine Journal.
This checklist will help you avoid the most common SEO pitfalls during an ecommerce website redesign.
The post Ecommerce Website Redesign: A Technical SEO Checklist by @Manish_Analyst appeared first on Search Engine Journal.
Ask your customers and potential customers these questions to uncover great new content ideas.
The post Need Content? Ask Your Customers These 6 Great Questions by @ashleymadhatter appeared first on Search Engine Journal.
These three data-driven back-to-school PPC ideas can positively impact your entire paid search strategy.
The post 3 Big Ideas That Will Drive a Fresh Back-to-School PPC Strategy by @john_a_lee appeared first on Search Engine Journal.
Google updated the entire suite of advertising products. Change affects enterprise to small business advertisers.
The post Google Updates and Consolidates Advertising Products by @martinibuster appeared first on Search Engine Journal.
Life keeps evolving. Business keeps changing. But building a personal brand has never been easier.
As we prepare for this year’s event, I wanted to share highlights from past Tribe Conferences with you, including this presentation from Chris Ducker.
It’s never been easier to build a brand because the barrier to entry has never been lower. The internet has allowed us all to be on equal footing. The online business space offers complete and total justice.
When you build an online company, you create a personal brand. Here are the keys to building a business around the brand that is you:
Being yourself is the ultimate ‘x’ factor that allows you to design products, package them, market them, deliver them, and make money off of them. With so much competition and so many industries, it’s harder than ever to be original than at any time in history. Be yourself. It’s the only thing only you can do.
At our very core, as entrepreneurs, we are problem solvers. Figure out how to provide solutions for your audience. Solve a problem. Help them. Make a living doing it. What you do to solve people’s problems becomes your brand. And what people say about you when you’re not around is your brand.
At the very core of your brand is the importance of being original. Whatever you’re doing, you must do it right. Doing it right is more important than just doing it.
If you solve problems with your products and your services, you’ll never formally have to sell.
Market like a magnet. Attract the best. Repel the rest. You attract people who respond favorably to your message. Your vibe will attract your tribe.
Forget about Business-To-Business and Business-To-Consumer models, and think instead about the People-To-People model of doing business. People want to do business with other people they trust.
Don’t cozy up to get something from them in the future. Relationships should be treasured, not just used for future profit and gain.
Reverse engineer what you want to achieve from a financial perspective. Determine your yearly profit target and then break it down into quarterly, monthly, weekly, and daily targets. You will find your desired income is closer than you think.
All you have to do is serve your audience by producing several streams of income. Don’t build them all at the same time, but one at a time, including:
To listen to Chris Ducker’s presentation on The Portfolio Life, click the player below.
Learn how to build an SEO content strategy that results in powerful, effective content and earns high-quality organic traffic.
The post 5 Ways to Easily Set Up an SEO Content Strategy by @JuliaEMcCoy appeared first on Search Engine Journal.
What's the value of PPC calls and how does the industry prevent call fraud in PPC? Find out here.
The post How to Prevent Call Fraud in PPC Campaigns by @ChandalN appeared first on Search Engine Journal.
Learn how – and why – marketers should pay better attention to digital video advertising.
The post How Digital Video Advertising Will Dominate the Next Decade by @cchaitanya appeared first on Search Engine Journal.
A new study reveals how volatile Google's featured snippets are and which websites get the most featured snippets.
The post STUDY: How Volatile Are Google’s Featured Snippets? by @MrDannyGoodwin appeared first on Search Engine Journal.
Here's how you can use SEORadar to automate the process of SEO QA testing.
The post SEO & Quality Assurance: Getting Serious About SEO QA Testing by @therealseoradar appeared first on Search Engine Journal.
Use this step-by-step guide to create and document a purposeful social media marketing strategy.
The post 9 Simple Steps to Creating an Effective Social Media Strategy by @lisabuyer appeared first on Search Engine Journal.
Discover what type of content you should implement at each stage of your sales funnel.
The post How to Write Content for Each Stage of Your Sales Funnel by @krisjonescom appeared first on Search Engine Journal.
Here are three ways content reuse can help supercharge your content marketing efforts today.
The post 3 Ways Content Reuse Can Supercharge Your Marketing by @kevlindsay appeared first on Search Engine Journal.
Here's how to figure out which of the links your competitors have earned are worth pursuing.
The post How to Spy on Your Competitors to Capture Similar Links by @annaleacrowe appeared first on Search Engine Journal.
It’s time for smaller brands to invest more into brand building to compete with big brands in Google SERPs.
The post Why Your SEO Focus Should Be Brand Building by @bsmarketer appeared first on Search Engine Journal.
Tribe Conference is a gathering of writers, artists, and other creatives who want to grow their craft and get the attention their work deserves.
As we prepare for this year’s event, I wanted to share some highlights from past Tribe Conferences with you that included presentations from Emily P. Freeman, Marion Roach Smith, and The Story Grid duo of Shawn Coyne and Tim Grahl.
Emily believes our default mode is to have a mediocre voice, and that we’re not alone in our struggle to make the change from sounding average to uncovering our authentic voice. She shared three keys to help us do just that:
You can uncover your voice with only two of these three, but it won’t be your authentic voice. Instead, it will be a mediocre voice developed by a false formula:
Paying attention to all three keys in our lives will help us find the sweet spot to uncovering our voice.
Marion Roach Smith left a great job at the New York Times to pursue her true passions: writing and living any place she pleased. She shares the benefits of writing and the secrets of doing it well.
The benefits of writing:
After spending a decade in a shadow career that was very close to being an author, Tim Grahl decided to apprentice under Shawn Coyne to not only learn how to write fiction (a story that works) but also what it takes to become a professional writer.
Shawn summarizes that Resistance, a term coined by Steven Pressfield to describe internal struggle, keeps us from our calling and meaningful work. To beat it, you have to turn pro. Here is what Shawn and Tim have learned it takes to turn pro:
To listen to the interview portion of Shawn and Tim’s presentation on The Portfolio Life, click the player below. Their complete conversation plus an audience Q&A are included in the video above.
Instagram is testing a feature called “Friend List Stickers,” which lets users publish stories that are visible to specific friends.
The post Instagram Tests Ability to Limit Story Views to Specific Friends by @MattGSouthern appeared first on Search Engine Journal.
Instagram revealed that it now has 1 billion monthly active users, up from the 800 million reported in September 2017.
The post Instagram Has 1 Billion Monthly Users, Now the Fastest Growing Social Network by @MattGSouthern appeared first on Search Engine Journal.
Know exactly what machine learning is and how search engines use it to rank pages and determine the SERP layout.
The post How Machine Learning in Search Works: Everything You Need to Know by @beanstalkim appeared first on Search Engine Journal.
Got deindexed by Google? Find out the possible causes and what you can do to fix it.
The post Deindexed by Google? Here’s How to Recover by @AdamHeitzman appeared first on Search Engine Journal.
Here are just some of the many uses of structured data and tips to make the most out of it.
The post Just How Important Is Structured Data in SEO? by @wburton27 appeared first on Search Engine Journal.
What to do if you receive a warning about a self-signed SSL certificate.
The post Risks in Using Self-Signed SSL Certificates by @martinibuster appeared first on Search Engine Journal.
Google’s John Mueller revealed that the company is looking into simplifying the process of adding multiple properties to Search Console.
The post Google to Make it Easier to Add Multiple Properties to Search Console by @MattGSouthern appeared first on Search Engine Journal.
Successful websites nail UX and are run by companies that know their users, use data, and optimize over time.
The post How to Make a Successful Website: 10 Critical Factors by @coreydmorris appeared first on Search Engine Journal.
Read this comprehensive guide to Baidu's SERP features and ranking signals.
The post A SEO Field Guide to Baidu SERP Features & Ranking Signals by @TaylorDanRW appeared first on Search Engine Journal.
Here are a few ways to optimize your website content for enhanced usability.
The post 3 Ways Content Improves Your Website Usability by @KatyKatzTX appeared first on Search Engine Journal.
![SEO Pricing: ~350 Agencies, Consultants, and Freelancers Reveal How Much SEO Costs in 2018 [New Research]](https://ahrefs.com/blog/wp-content/uploads/2018/06/seo-pricing-fb-260x166.jpg "SEO Pricing: ~350 Agencies, Consultants, and Freelancers Reveal How Much SEO Costs in 2018 [New Research]")
I’ll begin with our most significant finding… … Matt Cutts has left Google and is now in the SEO game. He offers his services worldwide and charges just $500-$1,000 per month. A bargain really, as I’ve heard he knows his…
The post SEO Pricing: ~350 Agencies, Consultants, and Freelancers Reveal How Much SEO Costs in 2018 [New Research] appeared first on SEO Blog by Ahrefs.
Have you ever considered how your disadvantages might actually be advantages Ryan McRae’s blog The ADHD Nerd is an example of this.
ADHD is Ryan’s challenge, and his website serves a real need for others. Launching his website has enabled him to help a niche audience and build a thriving community and business around it.
But The ADHD Nerd wasn’t Ryan’s first site. After attending the World Domination Summit, where I met Ryan years ago, he first started a blog called Master Presenting and wrote on it every week for a year.
Then, his friends encouraged him to find another audience to serve. This just wasn’t working.
Ryan went back to the drawing board and came up with another idea. Because he’s had ADHD all his life, Ryan has had to teach himself certain coping skills just to learn how to focus. His knowledge and experience have proven valuable to others with similar challenges.
On this episode of The Portfolio Life, Ryan shares how going to Afghanistan for a year helped him improve as a blogger and online community builder. He also tells how the advantages and disadvantages of having ADHD helped him grow an audience and business.
To listen to the show, click the player below (If you’re reading this via email, please click here).
In this episode, Ryan tells us:
What’s a personal challenge you’ve experienced that you can help others with now? Let us know in the comments.
Want to remain competitive in the coming years? Understand these key areas that are set to revolutionalize the search landscape.
The post Technology That Will Revolutionize the Way You Think About Search by @jeremyknauff appeared first on Search Engine Journal.