Observations of how outbound link patterns might affect rankings.
The post How Outbound Links May Affect Rankings by @martinibuster appeared first on Search Engine Journal.
Python can help eliminate repetitive SEO tasks. Here are some practical Python applications for SEO.
The post How to Use Python to Analyze SEO Data: A Reference Guide by @hamletbatista appeared first on Search Engine Journal.
Google will be implementing a new warning in its Chrome browser alerting users when they're visiting a possible impostor website.
The post Google Chrome to Warn Users About Impostor Sites With Lookalike URLs by @MattGSouthern appeared first on Search Engine Journal.
An official date has been set for the shut down of Google+, which will now occur on April 2nd.
The post Google+ is Officially Shutting Down on April 2nd by @MattGSouthern appeared first on Search Engine Journal.
New data reveals the top searches performed on YouTube in 2019, as well as the most popular channels.
The post 2019’s Top YouTube Searches and Channels (So Far) by @MattGSouthern appeared first on Search Engine Journal.
Here are the top benefits of using geotargeting on your PPC campaigns, plus hands-on tips on avoiding common geotargeting pitfalls.
The post PPC Geotargeting Best Practices Guide by @digital_future appeared first on Search Engine Journal.
Quality Score is a wonderful health indicator, but a terrible KPI. Here's how to REALLY unlock your account’s fullest potential.
The post Top 3 Strategies to Get the Most out of Quality Score by @navahf appeared first on Search Engine Journal.
Here's what you need to know about cookies, examples of when cookies can and can't be trusted, and tracking alternatives.
The post What Digital Marketers Need to Know About Cookies & Tracking by @rollerblader appeared first on Search Engine Journal.
Facebook announced important changes related to free speech and privacy.
The post Facebook Privacy Updates and Interest-Based Ad Model by @martinibuster appeared first on Search Engine Journal.
The search and developer community answers the question of which kind of Schema.org structured data is the easiest.
The post What is the Easiest Structured Data? by @martinibuster appeared first on Search Engine Journal.
Is your website satisfying Googlebot? Here's how Googlebot works, plus 10 optimization tips that can help you experience organic growth.
The post 10 Ways to Think Like Googlebot & Boost Your Technical SEO by @seocounseling appeared first on Search Engine Journal.
These 21 web directories are the ones you need to pay attention to in 2019.
The post 21 Web Directories That Still Have Value in 2019 by @amelioratethis appeared first on Search Engine Journal.
New research on customer satisfaction with web user experiences makes a strong case for keeping your website up to date.
The post 81% of People Think Less of a Business if its Website is Outdated by @MattGSouthern appeared first on Search Engine Journal.
A new study on brand feedback reveals just how minor the vocal minority really is.
The post Less Than 1% of Customers Leave Feedback for Businesses by @MattGSouthern appeared first on Search Engine Journal.
A report on page speed revealed nearly 70% of consumers say a website’s loading time affects their willingness to buy.
The post Nearly 70% of Consumers Say Page Speed Impacts Their Purchasing Decisions by @MattGSouthern appeared first on Search Engine Journal.
Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads.
The post Marketers are Shifting Advertising Budgets to LinkedIn by @MattGSouthern appeared first on Search Engine Journal.
Facebook is upgrading the targeting capabilities of its automotive inventory ads with the ability to reach more people.
The post Facebook Enhances Ad Units for Automobile Dealers by @MattGSouthern appeared first on Search Engine Journal.
I must confess that I feel a certain attachment to reciprocal links (otherwise known as link exchanges). They were the first “SEO hack” that I ever applied in my career. Let me share that story real quick: Ten years ago,…
The post Reciprocal Links: Will They Hurt Your SEO in 2019? (A Study by Ahrefs) appeared first on SEO Blog by Ahrefs.
Facebook is reportedly working on a solution for users on Messenger, Instagram, and WhatsApp to message each other between platforms.
The post Facebook to Allow Communication Between Messenger, Instagram, and WhatsApp by @MattGSouthern appeared first on Search Engine Journal.
These 21 web directories are the ones you need to pay attention to in 2019.
The post 21 Web Directories That Still Have Value in 2019 by @amelioratethis appeared first on Search Engine Journal.
Learn what data visualization is, how it works, and how you can use it for your SEO work.
The post Data Visualization: What It Is, Why It’s Important & How to Use It for SEO by @AdamHeitzman appeared first on Search Engine Journal.
Here’s a quick checklist to optimize your Facebook Page, increase organic results, and boost Facebook exposure for any size budget.
The post 14 Ways to (Literally) Boost Your Facebook Page ROI by @lisabuyer appeared first on Search Engine Journal.
Here are five ideas to help you attract high-quality links and generate leads using ego bait content.
The post How to Use Ego Bait Content to Attract Links & Generate Leads by @https://twitter.com/seocopychick appeared first on Search Engine Journal.
Read this guide from WebCEO to learn the top SEO tactics you need in 2019.
The post SEO Guide 2019: Your Strategy for This Year by @webceonews appeared first on Search Engine Journal.
Google has been spotted testing a total of 14 ads in a single mobile search results page.
The post Google is Testing Mobile SERPs With Up to 14 Ads by @MattGSouthern appeared first on Search Engine Journal.
Google's John Mueller recently addressed a question regarding the use of 'organization' schema markup.
The post Google: Do Not Put ‘Organization’ Schema Markup on Every Page by @MattGSouthern appeared first on Search Engine Journal.
Google's John Mueller recently addressed a question on how the search algorithm measures the credibility and expertise of publishers.
The post How Does Google Measure Publisher Expertise? John Mueller Explains by @MattGSouthern appeared first on Search Engine Journal.
Think SEO is a dying channel. Nope! These emerging search trends will likely make organic a bigger driver of traffic.
The post SEO – Is It a Dying Channel? by @schachin appeared first on Search Engine Journal.
To optimize for Amazon you must understand some indexing basics. Learn best practices that will help customers find your product.
The post A Guide to Amazon Indexing & How to Check Your Keyword Indexing by @bestfromthenest appeared first on Search Engine Journal.
These seven keyword optimization tips can help you keep your content among the top results and bring in more visitors.
The post 7 Tips That Will Help You Optimize Your Keyword List for SEO by @alexanderkesler appeared first on Search Engine Journal.
In a Webmaster Hangout, Google’s John Mueller stated in clear terms that the “vast majority of sites” do not need to use the disavow tool. He noted that Google actually hides the tool and makes it hard to find in Google’s Search Console on purpose. The reason is because the tool is primarily useful if you know the links are bad because you or your SEO are responsible for the bad links. John Mueller Says Disavow Links You Paid For or Unnaturally Gained Google’s John Mueller recently tweeted that publishers should not worry about random low quality links that websites […]
The post Google Discourages Use of Disavow Tool. Unless You Know the Bad Links by @martinibuster appeared first on Search Engine Journal.
This post will walk you through setting up Google Tag Manager (GTM) and deploying tags for major ad platforms.
The post How to Set up Google Tag Manager for Better PPC Tracking by @timothyjjensen appeared first on Search Engine Journal.
You'll be surprised at why some popular link building tactics probably don't work.
The post 7 Reasons Why Links Might Not Work by @martinibuster appeared first on Search Engine Journal.
YouTube is adjusting its recommendation engine in an effort to lower the reach of videos that misinform users.
The post YouTube to Reduce Visibility of Videos That Spread Misinformation by @MattGSouthern appeared first on Search Engine Journal.
Google announced a series of updates are coming to Search Console in the next couple of months.
The post 5 New Features Coming to Google Search Console (and 7 That Are Getting Removed) by @MattGSouthern appeared first on Search Engine Journal.
Here is a comprehensive guide to all the metrics available to you for evaluating your content and social media marketing.
The post 12 Social Media Engagement KPIs That Matter by @marktraphagen appeared first on Search Engine Journal.
Here are five easy and low-cost Facebook tests you can run to improve your website and marketing.
The post 5 Unexpected Things You Can Learn from Facebook Tests by @kristaneher appeared first on Search Engine Journal.
This new column will help you take better care of yourself and feature stories and ideas to overcome life's challenges.
The post SEJ Is Launching a New Column Dedicated to Self-Care: Friday Focus by @MrDannyGoodwin appeared first on Search Engine Journal.
These tips will get content out of your client’s “review” pile and onto their site where it can drive traffic.
The post 10 Tips to Get Your Content Reviewed & Approved Faster by @Kammie_Jenkins appeared first on Search Engine Journal.
Google Ads is sending emails to users notifying them of a major change that will be implemented unless they opt-out.
The post Google Ads to Manage Users’ Campaigns Unless They Opt Out by @MattGSouthern appeared first on Search Engine Journal.
Facebook may now remove pages that are affiliated with bad actors, even if the page has done nothing wrong.
The post Facebook to Remove Pages and Groups Affiliated With Bad Actors by @MattGSouthern appeared first on Search Engine Journal.
The above is true even if you’re a teeny tiny business. Every month, 600 potential customers search for “plumber san jose”: But even for this super specific query, there’s actually a lot of competition. Look how many search results Google returns…
The post Why SEO Is Important: 8 Undeniable Facts and Case Studies appeared first on SEO Blog by Ahrefs.
Here are 11 tips and tricks to ensure that your website gets crawled and indexed properly.
The post 11 SEO Tips & Tricks to Improve Indexation by @krisjonescom appeared first on Search Engine Journal.
This post further researches the differences between Harmonic Centrality and PageRank, with new commentary from information retrieval experts.
The post Harmonic Centrality vs. PageRank: Taking a Deeper Dive by @dawnieando appeared first on Search Engine Journal.
A way of thinking about relevance that can put a new perspective on creating content that ranks.
The post A Strategy for Creating Content that Ranks by @martinibuster appeared first on Search Engine Journal.
A web publisher asked why an old outdated site is outranking a newer “fresher” site. The common SEO answer is because the old page has accumulated trust and that age plays a role. Google’s John Mueller’s explanation contradicted that common theory. The reason why some old sites continue to rank turns out to be more nuanced than the simple age and trust answer. Theory of Why an Old Site Continues to Rank The web developer shared his ideas about why he thinks the site still ranks with outdated content, content that in his opinion is thin, all on HTTP. “So […]
The post Google’s John Mueller on Why Old Pages Outrank Fresher Content by @martinibuster appeared first on Search Engine Journal.
Here are the top 10 local search features that you should take advantage of this year,
The post 10 New Local Search Features You Should Be Using by @brodieseo appeared first on Search Engine Journal.
Google is giving all advertisers the ability to run 15-second non-skippable video ads.
The post Google Expands Access to 15-Second Non-Skippable Video Ads by @MattGSouthern appeared first on Search Engine Journal.
LinkedIn ads can now be targeted to other users based on their professional interests.
The post LinkedIn Lets Advertisers Target Users by Interest by @MattGSouthern appeared first on Search Engine Journal.
Here are seven ideas for using lead gen ads for companies that don’t generate leads.
The post 7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of by @michellemsem appeared first on Search Engine Journal.